In 1980, entrepreneur Paul Richardson incorporated White Magic, Inc. as a carpet cleaning service and distributor. In 1983, he began manufacturing truck-mounted carpet cleaning and upholstery equipment. His goal was simple; design a system for a carpet cleaner that's reliable, easy to use, easy to maintain, and performs with minimal down time. He wanted a company that stood behind their products and provided personalized customer care, setting it apart from other manufacturers.

Today, White Magic has grown into a leader in professional carpet cleaning systems, offering the absolute best equipment at a reasonable price. Our national network of distributors provides our customers with excellence in sales and service.

Atlantic Engineering, a division of White Magic, was established utilizing the same uncompromising White Magic craftsmanship to produce top-quality air duct cleaning equipment. The original ideals Mr. Richardson had of running an ethical company govern everything we do at White Magic. As president of the company, Mr. Richardson has very strict rules regarding quality control and customer service. It is this level of commitment that makes us successful.